Marketing Automation & Lead Nurturing for Senior Living

 

Don’t let good leads fall through the cracks.

When you nurture well, you can win big.

The crux of lead nurturing involves sending the right message to the right prospect at the right time. This doesn’t magically happen, of course. You need solid lead scoring, marketing automation, and experienced marketing pros who know what they’re doing. Luckily, we’ve got the team, the experience, and the results to back up our claims.

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We know all the popular CRMs and automation platforms.

HubSpot? ActiveDemand? WelcomeHome? We have expertise in all of them, as well as in numerous other popular CRMs and marketing automation platforms. (And we’ll be honest with you if we’re not familiar with a platform you’re using.)

While we are a HubSpot Platinum Partner, we pride ourselves on being tech-agnostic overall. We’ll only recommend what we think is best for your goals and budget.

SMART Resources. Big Results.

Learn from what works. Explore our featured case studies and blogs for fresh ideas, proven outcomes, and thoughtful conversations in senior living marketing.

From Frustration to Flow: How 12 Oaks Senior Living Quadrupled SQLs

12 Oaks Senior Living was treating all leads the same and struggling to convert. With our help, they implemented automated nurturing and a smarter qualification process. The result? A 4x increase in SQL conversions in just one year.

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Silver game pieces are placed on a black surface with concentric circles labeled "LEADS," "PROSPECTS," and "CUSTOMERS," illustrating a sales funnel concept ideal for tracking senior living leads.

Why Senior Living Leads Require MANY More Touches Than Others

Leads need a minimum of 22 touches for independent living, assisted living, and memory care and 28 touches for life plan communities. The sales cycle can range from 107 days (for memory care) to a whopping 400 days (for life plan communities).

Testimonials

“A significant improvement in the quality of our leads.”

“The Senior Living SMART team is an invaluable resource for all aspects of senior living marketing. With their implementation of marketing automation via HubSpot, they have transformed our lead qualification process, leading to a significant improvement in the quality of our leads.”

– Cindi E.
Director of Brand Experience, Provision Senior Living

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Wondering if we’re a good fit?

Are we the right senior living marketing agency for you?

We know we’re not the right fit for everyone, and that’s OK. But if you’re a multi-site senior living operator with a clear growth mindset and at least one internal marketing lead, we should talk. You can expect a prospect-centered approach that produces meaningful results.

Resources

Looking for a senior living marketing agency that gets results? We wrote the book on it. Literally. Let’s build a strategy that drives move-ins.

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Marketing Audits

Our team of experts will analyze your online presence, messaging, and overall marketing efforts, so you know where to focus your attention for best results.

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Blog posts

Sometimes staying in the know is tough. That’s why we provide the freshest and most valuable senior living marketing trends, news, and information.

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Case Studies

See how we help senior living communities connect, grow, and thrive through thoughtful, data-driven marketing.

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Podcasts

Our senior living podcast can’t solve all the problems you’re facing. But it can give you important perspectives and tips.

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Webinars

Our senior living marketing webinars offer helpful strategies that you can watch whenever it’s convenient for you.

If your CRM is full but your units are not, it’s time for a new approach.

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Let’s fix that gap together.