Google Ads for Senior Living

Ready to stop wasting ad dollars on unqualified leads?

Your ad budget deserves better outcomes.

We manage over $500,000 in monthly ad spend exclusively for senior living providers. With more than a decade of industry data, we know how to launch, optimize, and scale PPC campaigns that drive real results. Every tactic—whether it’s bid strategy or funnel design—is focused on occupancy outcomes and making every ad dollar work harder.

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SMART Resources. Big Results.

Learn from what works. Explore our featured case studies and blogs for fresh ideas, proven outcomes, and thoughtful conversations in senior living marketing.

Triple Victory: How We Helped Three Operators Level Up Their PPC Game

One client reduced its reliance on A Place for Mom after our PPC campaigns consistently delivered better leads. Another built a reliable funnel of qualified leads despite shifting budgets. And a third broke through in saturated markets.

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Senior Living Google Ads: 5 Ways to Evaluate Performance

If you run senior living Google Ads, you need to know how to evaluate their performance. What metrics should you look at? Chris Zook, our Director of Search, discussed this topic on a recent podcast, and we’ve captured some of the highlights in this blog.

Testimonials

“Thanks to your expertise, we’ve seen an increase in both lead volume and move-ins.”

“Senior Living SMART’s support with our website, marketing automation, social, campaigns, paid ads, SEO, and more has made a noticeable impact. Thanks to their expertise, we’ve seen an increase in both lead volume and move-ins.”

– Cindi E.
Director of Brand Experience, Provision Senior Living

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Wondering if we’re a good fit?

Are we the right senior living marketing agency for you?

We know we’re not the right fit for everyone, and that’s OK. But if you’re a multi-site senior living operator with a clear growth mindset and at least one internal marketing lead, we should talk. You can expect a prospect-centered approach that produces meaningful results.

Resources

Looking for a senior living marketing agency that gets results? We wrote the book on it. Literally. Let’s build a strategy that drives move-ins.

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Marketing Audits

Our team of experts will analyze your online presence, messaging, and overall marketing efforts, so you know where to focus your attention for best results.

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Blog posts

Sometimes staying in the know is tough. That’s why we provide the freshest and most valuable senior living marketing trends, news, and information.

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Case Studies

See how we help senior living communities connect, grow, and thrive through thoughtful, data-driven marketing.

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Podcasts

Our senior living podcast can’t solve all the problems you’re facing. But it can give you important perspectives and tips.

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Webinars

Our senior living marketing webinars offer helpful strategies that you can watch whenever it’s convenient for you.

Your prospects aren’t following a linear journey, and your marketing shouldn’t either.

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We’ll help you meet them where they are.