How to Market Senior Living Communities

Two Books to Power Your Senior Living Marketing

Two smiling women stand in front of a blue background, with one holding a book titled "The SMART Marketer’s Guide to the Senior Living Prospect Journey.
A circle with evenly spaced, parallel, diagonal green lines on a light gray background.
Book titled "The SMART Marketer's Guide to the Senior Living Prospect Journey" standing on a stack of similar books, featuring a compass image on the cover.

NEW! The SMART Marketer’s Guide to the Senior Living Prospect Journey: How to Keep Boomers Satisfied Every Step of the Way

What does it really take to move today’s senior living prospects from search to move-in? If you’re still relying on the old-school marketing playbook, you’re missing the mark, especially with Boomers.

In this follow-up to SMART(er) Marketing for Senior Living Communities, Deborah Howard and Andréa Catizone break down the senior living prospect journey into nine distinct stages and offer actionable strategies for each one.

Whether you’re in sales, marketing, or operations, this book will help you connect with today’s savvy Boomer prospects in a way that feels authentic, personalized, and effective.

You’ll learn how to:

  • Attract more qualified traffic to your site (and keep them engaged)
  • Guide prospects from awareness to move-in with relevant, well-timed content
  • Align marketing and sales efforts using MQL and SQL segmentation
  • Delight residents post-move-in—and turn them into your biggest advocates
  • Future-proof your marketing strategy with a prospect-centered approach
A book titled "SMART(er) Marketing for Senior Living Communities" stands upright on two stacked copies, featuring a cover with a lightbulb and pencil illustration.

SMART(er) Marketing for Senior Living Communities: How to Work Smarter, Not Harder to Grow Occupancy

Are you wondering how to market senior living communities more effectively so that you drive more tours, deposits, and move-ins? Then, this book is for you.

Authored by our founders, Deborah Howard and Andréa Catizone, the book offers a comprehensive guide to mastering senior living marketing in a complex, ever-evolving landscape.

Whether you’re a digital marketer, VP of sales, or a member of the C-suite, this essential guide introduces the SMART framework—Strategy, Marketing Automation, Analytics, Resources, and Technology—to drive effective, results-oriented marketing.

In this book, you’ll learn how to:

  • Develop a winning marketing strategy that achieves your occupancy goals
  • Leverage automation tools to create more efficiencies while engaging prospects at every stage of their journey
  • Track key metrics—and understand what they mean
  • Create compelling content that converts more anonymous site traffic into leads and leads into tours, deposits, and move-ins
  • Optimize your tech stack so that it supports marketing and sales while helping to grow your occupancy

Resources

Looking for a senior living marketing agency that gets results? We wrote the book on it. Literally. Let’s build a strategy that drives move-ins.

A computer monitor displays a bar chart with four ascending bars and an upward-pointing arrow, indicating growth or progress.

Marketing Audits

Our team of experts will analyze your online presence, messaging, and overall marketing efforts, so you know where to focus your attention for best results.

A minimalistic line drawing of a web page interface with a yellow outlined feather overlapping the bottom right corner.

Blog posts

Sometimes staying in the know is tough. That’s why we provide the freshest and most valuable senior living marketing trends, news, and information.

A minimalist illustration of a target with a dart hitting the center, depicted with simple black and red lines on a white background.

Case Studies

See how we help senior living communities connect, grow, and thrive through thoughtful, data-driven marketing.

Minimalist line drawing of a microphone in orange and black on a light gray background.

Podcasts

Our senior living podcast can’t solve all the problems you’re facing. But it can give you important perspectives and tips.

Icon of a laptop displaying a user profile with a speech bubble containing three dots, representing communication or online messaging.

Webinars

Our senior living marketing webinars offer helpful strategies that you can watch whenever it’s convenient for you.

Your competitors are busy copying trends.

Simple illustration of three people with arms raised, with the center figure highlighted and lines radiating from its head, suggesting celebration or achievement.

You’ll be busy leading them.